Insurance Agent Site — Brand Directions

5 themes × light/dark = 10 options

Sample: Jake from State Farm

1. Trust Shield

Classic authority • Blue/navy • Professional trust

Traditional markets
LIGHT

Protection You Can Trust

25+ years protecting families

2,500+
Families
A+
BBB Rating
24/7
Support
DARK

Protection You Can Trust

25+ years protecting families

2,500+
Families
A+
BBB Rating
24/7
Support

2. State Farm Classic ✨

Signature red • "Like a good neighbor" • Friendly & approachable

Jake approved 👔
LIGHT MODE

Like a Good Neighbor,
State Farm is There®

It's Jake. Yes, I'm wearing khakis. How can I help?

15 yrs
In Your Neighborhood
4.9★
Google Reviews
Same Day
Quote Turnaround
DARK MODE

Like a Good Neighbor,
State Farm is There®

It's Jake. Yes, I'm wearing khakis. How can I help?

15 yrs
In Your Neighborhood
4.9★
Google Reviews
Same Day
Quote Turnaround

3. Modern Pro

Clean & minimal • Monochrome palette • Premium feel • Stripe-inspired

Best for affluent markets
LIGHT MODE

INSURANCE ADVISORY

Protect what matters.

Tailored coverage for modern professionals and their families.

$50M+
Coverage placed
500+
Clients served
98%
Retention rate
DARK MODE

INSURANCE ADVISORY

Protect what matters.

Tailored coverage for modern professionals and their families.

$50M+
Coverage placed
500+
Clients served
98%
Retention rate

4. Heritage Oak

Traditional & established • Wood/leather tones • Serif typography • Timeless trust

Ideal for family practices
LIGHT MODE

Three Generations of Trust

Protecting families since 1998 with personalized insurance solutions

26 Years
Serving Families
3 Gen
Family Business
1,200+
Families Protected
DARK MODE

Three Generations of Trust

Protecting families since 1998 with personalized insurance solutions

26 Years
Serving Families
3 Gen
Family Business
1,200+
Families Protected

5. Bold Impact

High contrast • Red accent • Confident energy • Standout presence

Maximum visibility
LIGHT MODE

INSURANCE
THAT WORKS

No fluff. No games. Just coverage you can count on.

$0
Quote Fee
15 MIN
Response Time
100%
Satisfaction
DARK MODE

INSURANCE
THAT WORKS

No fluff. No games. Just coverage you can count on.

$0
Quote Fee
15 MIN
Response Time
100%
Satisfaction

Danny's Recommendation

For Jake from State Farm, State Farm Classic (Theme 2) is the move. It uses the signature red, leans into the iconic "Like a Good Neighbor" tagline, and has that friendly, approachable commercial vibe. The khakis reference? *Chef's kiss.*

Runner-up: Trust Shield (Theme 1) for a more buttoned-up professional feel, or Bold Impact (Theme 5) if Jake wants maximum energy.

What We Help Insurance Agents With

Authority Website

Professional site that builds trust and converts visitors to clients

Local SEO

Rank for "[City] insurance agent" and capture local search traffic

Lead Generation

Quote forms, click-to-call, and automated follow-up